Instructor
Dr. Mark Snyder
msnyder3@ju.edu
Phillips Fine Arts 207
(904) 256-7665
Office Hours M 2:30-4:00 PM, TR 2:30-4:30 PM, and by appointment.
Introduction
Welcome to Artist and Concert Management. This course is an analysis of artist and concert management, including talent agencies, personal management, performance and recording contracts, tours, artist promotion, concert promotion, concerts, riders, venues, audience projections, and finance.
Required Materials
Allen, Paul. Artist Management for the Music Business, fourth edition. New York: Routledge, 2018.
Baskerville, David. Music Business Handbook and Career Guide. 11th edition. Thousand Oaks, CA: Sage, 2017.
Course Goals
- Make connections between the functions and organizational structures of its basic component sectors, and the relationships of these sectors to each other, and their relationship with a performing artist.
- Become familiar with common problems in management agreements.
- Understand logistical and financial procedures, and distinguish equipment used for sound and lighting crews at live performances including touring.
- Understand and create artist management proposals.
- Understand and create tour itineraries.
Critiques
Students are expected to participate in the critiques of the projects and assignments in class. Failure to do so will lower the grade of your project. Critiques are designed to offer insights, suggestions for improvement, support to encourage you to improve your work.
In addition to the above requirements, participation will be measured against the following criteria:
- Contribute original thoughts or ideas to the critiques.
- Give relevant reasons to validate points.
- Demonstrate openness to divergent points of view.
- Be respectful of the perceptions of others.
- Integrate material from previous units to formulate ideas and generate dialogue.
Schedule
August 28/30: Introduction to the course, Read Chapter 1 (Allan) Chapter 8 (Baskerville)
September 4/6: Introduction to Artist Management Read Chapters 2 (Allan) Chapter 9 (Baskerville)
September 11/13: Introduction to Artist Management Read Chapters 3, 4 and Appendix B (Allan)
September 18/20: Artist management contracts Read Chapters 5, 6 and Appendix C (Allan)
September 25/27: Planning the Artist’s Career Read Chapters 7 and 8 (Allan)
October 2/4: Review and MIDTERM
October 9/11: Income Read Chapters 9 and 10 (Allan)
October 16/18: Conducting Business for the Artist Read Chapters 11 , 12 and Appendix A (Allan)
October 23/25: Artist Career Plan Read Chapters 13 and 14 (Allan) Chapter 10 (Baskerville)
October 30/November 1: Review and Artist Management Test
November 6/8: Management Proposal Presentations
November 13/15: Booking, Contracts and Riders Read Chapters 16 and 17 (Baskerville)
November 27/29: Concert Marketing and Production
December 4/6: Concert Audio and Lighting Considerations
Exam Time: Tour Itinerary Presentations
*****Schedule may be ahead or behind at any point. Pay attention in class to make sure you are aware of important dates and times. The schedule will also fluctuate depending on how many of which emphasis are in the class.*****
Class Participation & Attendance
Education is mostly experiential and therefore class attendance is critical. I go to great lengths to make this course beneficial to you even if you can’t see what it’s value is in the moment. Trust me and come to class!
Communication
Please communicate with me about this course through your JU email account. That’s how I will contact you as well so please be sure to check it. Please allow up to 72 hours during the school week for a response to your email and I will afford you the same courtesy!
Absences and Excuses
Each student is directly responsible for absences and for making up missed work.
Academic Honesty
Students at JU are expected to adhere to the highest standards of academic honesty. Refer to the information on academic integrity and misconduct found in the online JU catalog, p.101. Academic dishonesty will be handled appropriately by the instructor.
Grading
The course grade will be determined from evaluations of the following:
20% Artist Management Test 1
20% Artist Management Test 2
20% Management Proposal Presentation
20% Tour Itinerary Presentation
20% Reading Quizes
Student Support Services
Students at JU are expected to adhere to the highest standards of academic honesty. Refer to the information on academic integrity and misconduct found in the online 2015-16 JU catalog, p.101. Academic dishonesty will be handled appropriately by the instructor.
